“Blistering lyrics addressing various societal injustices, delivered in hypnotic chanted-sung vocals…the long awaited follow up to his acclaimed 2015 album ‘Ancient Future’” – Billboard
PROTOJE is a forefront figurehead of an exciting resurgence of conscious, organic music in Jamaica known as The Reggae Revival, but with over 13 million streams last year and over 156 million YouTube views, his popularity has transcended any particular genre.
« Bout Noon » is the latest official video from the album and sees PROTOJE embodying the track’s messages of power and sacrifice, bringing tangible realism to his words and driving home PROTOJE’s long-held commandments of inclusivity, positivity and social connectivity with undeniable charisma and his unique poetic dexterity, over slinky hip hop production and invigorating backbeat supremacy.
PROTOJE says of the video: «The song speaks for itself and the message and mood is pretty straightforward. It speaks of sacrifice, time-apart from loved ones, and wanting to re-connect and spend time. With the video, we wanted to draw comparison to what it is like for so many persons in Jamaica who work late into the night trying to make ends meet, whilst thinking of those persons who are close to them. Personally, I love to drive through the city at night. I love to take in that energy and the vibe of Kingston at night, so that was very much in character for me. »